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Q2 Helps United Federal Credit Union Triple Member Engagement

United leverages Q2 Composable Dashboard to personalize the digital banking experience and exceed expectations for its growing national member base
3X increase
in engagement in less than a year
379% increase
in members utilizing Skip-a-Payment after its integration 
Enhanced visibility
of products and services previously hidden
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"When we look to the future, digital is going to be critical to our growth. Q2 is the kind of parter we need for that growth. They provide expertise, advice and vision that we can't normally get from other partners."
Duane Wilcoxson, Chief Information Officer

About United Federal Credit Union

Headquarters
St. Joseph, Michigan
Assets Under Management
$4 billion
Solutions
Q2 Digital Banking Platform, Q2 Composable Dashboard, Q2 Innovation Studio

Challenge

United Federal Credit Union needed help personalizing the member experience

United knows a strong digital presence is critical in supporting its extensive national presence, and for decades, has leveraged Q2's digital banking platform to deliver a frictionless, modernized digital experience. The credit union is always looking for enhanced opportunities to offer individualized solutions that anticipate its members' needs, and when the opportunity presented itself to serve as an early adopter for Q2 Composable Dashboard, United was eager to join in.

Solution

Q2 Composable Dashboard personalizes the digital experience for United's members

The new solution lets financial institutions configure their most valuable digital touchpoint - the landing page. Q2 Composable Dashboard has enabled United to engage directly with its members at the moment of their log-in and feature personalized offerings alongside a call-to-action to enroll them into solutions that meet their unique needs quickly. The results have changed the way United thinks about personalization.

Results

Q2 has helped United Federal Credit Union achieve the following: 

  • Tripled engagement in less than a year, particularly among mobile users.
  • Enhanced visibility of products and services previously hidden behind pulldown menus.
  • Fast, effortless control to personalize home page content sets United apart from other financial institutions.

  • 379% increase in members utilizing Skip-a-Payment after its integration into the digital banking platform through Q2 Innovation Studio’s SDK. 

Read the United Federal Credit Union Case Study

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